Changing the narrative

The Atlantic Fellows for Social and Economic Equity recently came together for their penultimate module to explore the power of narratives and how they can be used in the fight against inequality.

In a week of sessions led by Dr Seeta Peña Gangadharan, from the LSE’s Department of Media and Communications, alongside the Narrative Initiative, the Fellows discussed the historical grounding of dominant narratives, and how the narratives of the future are developed. They also explored techniques such as ‘narrative shift’, referring to the psychological underpinning of how people engaged with, consume, and comprehend narratives.

Representatives from The New Economic Organisers Network, Blackbird, and The Rules worked with the Fellows to explore these various approaches. They were also able to share their real-world experience and understanding of working within campaigns that aim to shift the narrative on equality.